If you are an NGO or an International Organization you cannot ignore the importance of being active on the web. The present “digital” age requires you to develop a social media strategy to integrate into your communication plan.
Follow these basic steps to get started and be successful:
1. Develop an efficient coordination and communication
2. Hire skilled staff able to interact with the new media
3. Train and empower your staff to understand social and digital media: your whole organization has to become social!
4. Monitor, evaluate and track your social and digital initiatives.